Imagine you have a school health seminar about addiction. The purpose of the seminar is to help kids make healthy choices. At one point, the teachers leave the room so you and your classmates can talk freely with the guest speaker.
After the door closes, the speaker tells you that he works for Juul Labs, a company that makes e-cigarettes, or vaping products. He says Juul’s products are safe but that Juul doesn’t want kids using them.
You’ve heard that e-cigs contain a dangerous chemical called nicotine, so you ask the speaker about nicotine addiction. He pulls out a Juul pen, shows you how it works, and calls it “the iPhone of vapes.”
Didn’t he just say that Juul doesn’t want you vaping? So why is he now sort of selling you on it?
Two years ago, this is what happened to Caleb Mintz, then a ninth-grader in New York City. As he listened to the speaker, Caleb couldn’t help but question the speaker’s motives.
“I believe he was trying to reassure kids that they could use Juul pods without harming themselves,” Caleb says.
Turns out, Caleb was right.